SaaSify | Startups

Marketing For Growth

40% of top 20 reasons startups fail are marketing related, led by market need and competition. How do you ensure market fit and compete to gain mindshare for your promise and marketshare for your product with limited marketing investment, team or capability? Build your own Marketing-As-Service to take on your specific brand, product, customer demand or retention objective.

STRATEGIC MARKETING

START

Prioritize markets and products, develop brand and market positioning, plan tactics and scorecard, create brand presence, assess product-market fit.

SCALE

Launch products, expand markets, run brand and fundraising campaigns.

SUSTAIN

Engage customers, run retention programs, generate advocates, capture customer voice into products and go-to-market.

Marketing-As-A-Service Example

Scenario: You set strategy, built a minimum product and basic brand presence. Ready to validate market fit and drive customer acquisition?

Market Positioning

Value | Strengths | Differentiation

Define value proposition and key messages for target markets/customers with promise and products.

Product-Market Fit

Market | Customers | Competition | Product

Validate market readiness. Assess product capabilities against customer needs/pains, competition/alternatives. Guide product roadmap, market positioning, sales enablement.

Customer Profile

Target List | Content Map

Identify target customers, build personas and contact list for campaigns. Define customer journey and map content, communications, call-to-action.

Sales Campaign

Digital & Offline | Automation | Analytics

Orchestrate content & communications across channels - dgital (web, search, social, email, ads) & offline (PR, events). Nurture customers and generate leads via trigger/planned campaigns. Track, test, tune tactics.

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